Founded by stylist and children’s fashion veteran Andreia Omena, Toboggan Kids is the online concept store that invites families to dress fearlessly and celebrate individuality.
Andreia Omena’s story begins in Brazil (she studied at Centro Universitário Belas Artes in São Paulo) and winds through the fashion world, from launching children’s editorials in Harper’s Bazaar Kids Brazil to styling campaigns for young influencers. Now based in France, she channels that rich experience into Toboggan Kids.
“We want to be the store for families who value creativity, self-expression and freedom,”
Omena explains.
“Toboggan Kids’ first collection draws on eight internationally acclaimed labels, from Bobo Choses and MOLO to Jelly Mallow, Goldie & Ace and Sticky Lemon , all chosen for their distinctive spirit and playful design.”
Their seasonal cuts range from reversible jackets to graphic jumpers, bold colour-blocking and elevated basics..
The brand defines its vision simply:
“Kids were made to live their childhood to the fullest: to play, imagine, express themselves, and discover the world without fear of being who they are.”
Pieces are sorted by age groups: Babies (0-12 m), Toddlers (1-3 yrs), Kids (4-12 yrs) ensuring each child finds something tailored to their world.
Curated with heart: Omena brings a stylist’s eye and a parent’s heart to every selection.
Quality and uniqueness: Brands carry signature details, high-end fabrics and design-forward thinking.
Rooms for imagination: The “dress-up the fun” motto invites kids to engage with their clothes as part of living, playing and creating.
Global reach, local roots: Paris-based but international in scope — the collection is available online for global families to explore.
It reminds us that style isn’t just what we wear, it’s how we imagine, play and live in the world.
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