Gisele Bündchen Embodies the Essence of Elisabetta Franchi in the FW25 Campaign

A celebration of timeless beauty, feminine strength, and transformative elegance..

For the Fall/Winter 2025 campaign, Elisabetta Franchi unveils a vision of beauty that is authentic, timeless, and magnetic.

At the heart of this story stands the legendary Gisele Bündchen, captured through the lens of creative duo Luigi & Iango against the vibrant backdrop of Miami.

The campaign radiates the brand’s core values: a woman who is confident, unapologetically free, and deeply in tune with herself.

Elisabetta Franchi’s FW25 collection presents a modern femininity: elegant yet unconventional rooted in self-awareness and the transformative power of beauty.

With her luminous presence, Gisele goes far beyond aesthetics.

She embodies emotion, strength, and magnetism, bringing depth to the Elisabetta Franchi universe.

Each look, each gesture, becomes a statement of inner elegance.

Set in the dynamic energy of Miami, the visuals exude power and sophistication, perfectly framing the new season’s silhouettes.

The FW25 collection is defined by fluid volumes, feminine cuts, and sophisticated detailing, a contemporary reflection of the house’s unique DNA.

“I believe true beauty is a wild force, born from love and courage. Through my creations, I strive to evoke emotion and leave a lasting imprint. Gisele embodies this spirit, she radiates authenticity and is a captivating force”

shares Elisabetta Franchi.

For the designer, fashion is more than fabric and form, it is a language of femininity, a mirror of identity and strength.

This campaign reinforces a powerful message: when a woman truly recognizes, loves, and accepts herself, her light shines brighter than ever, becoming an unstoppable source of inspiration.

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