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Piupiuchick Debuts at Le Bon Marché in Paris

The Portuguese kidswear brand brings rock-inspired style to the iconic Parisian department store!

Piupiuchick is stepping onto one of the world’s most prestigious stages: Le Bon Marché Rive Gauche in Paris.

For the very first time, the Porto-based brand will be showcased at the legendary department store, joining the thematic exhibition Rock’n’Drôle.

Curated with rock’n’roll as its beating heart, the exhibition features special guest Antoine de Caunes, French journalist and presenter, who brings his “Rock Motel” concept to the store’s second floor.

Piupiuchick enters the spotlight with its Fall/Winter 2025 collection, “I’m with the band”, a playful and rebellious ode to the golden era of the 80s and 90s.

Designed and made in Portugal, the collection channels the spirit of rock through bold details, nostalgic references, and an unmistakable sense of attitude.

“Being part of Le Bon Marché is a huge milestone for Piupiuchick”

says Mariana Pimentel, the brand’s founder.

“It reflects not only our ongoing international expansion but also the way our creativity connects with cultural movements and worlds like music and rock’n’roll.”

With this Paris debut, Piupiuchick cements its place on the global map, proving that kidswear can be as bold, stylish, and culturally charged as any fashion statement.

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