GANT introduces its Fall/Winter 2025 campaign, photographed within the historic walls of a New York City institution.
Told through the lens of a diverse cast, the narrative unfolds as “a day in the life”, where a familiar, lived-in space becomes the backdrop for connection, individuality, and the effortlessly refined style that defines The GANT Look.
Ali Latif – model, musician, and actor.
Anne V – model and actress with a lasting legacy in fashion.
Jason Jules – British author of Black Ivy: A Revolt in Style and co-curator of GANT’s 2023 archive exhibition.
Albert Muzquiz – longtime collaborator, menswear creator, and cultural voice from Los Angeles.
Captured by James Harvey-Kelly, the campaign channels the tactile and grounded aesthetic of the Fall/Winter 2025 collection: a season where timeless American sportswear meets the spirit of the outdoors.
Drawing inspiration from GANT’s vast archive, the collection balances form and function, embracing the transition from city streets to nature with subtle sophistication.
The men’s collection embraces bold collegiate graphics, rich seasonal tones, and layered textures. Standout pieces include:
A shearling leather jacket with a lived-in feel.
A rodeo-style suede shirt paired with coordinated denim.
A herringbone suit redefining tailoring with modern ease.
A double-decker nubuck coat for versatile outerwear.
Colors like Mahogany Brown, Moss Green, and Taupe anchor the palette with warmth and depth.
The women’s collection reimagines preppy classics through a more feminine lens, with polished details and versatile silhouettes. Key highlights include:
A wool coat with a contrast collar.
A suede barn coat that blends heritage with modern chic.
A denim shirt styled with low-rise jeans.
Classic shirting updated with iconic patterns: houndstooth, fine stripes, paisley, and a standout Fauna print.
The Fall/Winter 2025 collection launched September 4, 2025, in GANT stores and online worldwide.
Select exclusive pieces including Italian-made tailoring, premium outerwear, and accessories designed in collaboration with Pendleton Woolen Mills will be available in limited quantities through international prestige partners such as Antonia (Milan), Printemps (Paris), and KaDeWe (Berlin).
SHARE:
