Over the past decade, the brand has collected 88+ industry awards, including Best UK Baby Skincare and Best UK Toddler Skincare Brand in 2024 alone, cementing its position as one of Britain’s most respected premium skincare lines.
“Our journey over the last decade has been incredible”
says Gudrun Wurm, founder of Little Butterfly London.
“I wanted to create something mothers could trust completely for their little ones. Seeing that idea grow into an award-winning brand stocked by Harrods and loved by families worldwide is incredibly fulfilling.”
Every formula is dermatologist-approved and crafted in England from organic-certified ingredients chosen for their purity, safety, and efficacy.
Clinically proven to support sensitive, dry, and irritation-prone skin, the range is ECOCERT COSMOS organic-certified, vegan, and free from parabens, SLS, mineral oil, paraffin, artificial fragrances, and other questionable ingredients, offering peace of mind without compromise.
Founded in 2015 by Gudrun Wurm, Little Butterfly London is Britain’s first luxury, dermatologist-tested, certified-organic, and vegan-friendly skincare brand created especially for mothers, babies, and children.
Since its debut, the brand has earned global acclaim, a loyal following, and prestigious retail partnerships, including Harrods and John Bell & Croyden (Royal Warrant holder).
In 2019, it became the only British brand in its category at Harrods.
In 2024, Little Butterfly London introduced its 3+ Kids Range, a microbiome-friendly line clinically proven to strengthen the skin barrier, balance the microbiome, and protect against pollutants, all sustainably packaged in post-consumer recycled materials.
Gudrun Wurm, mother of one and former corporate executive, founded Little Butterfly London after leaving a fast-paced international career to follow her heart.
Inspired by the birth of her son and driven by a desire to create truly safe skincare, Gudrun worked for two years with leading experts before launching her first collection.
Today, sold in over 20 countries, the brand remains guided by the values that sparked its creation: beauty, purity, excellence, creativity, and joy, proof that bold steps can transform both a career and a life’s purpose.
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