THE GANT HOUSE: GANT Introduces an Exclusive Partnership with Mister Nice in London

American sportswear brand GANT brings its Fall/Winter 2025 campaign to life with an immersive partnership at Mister Nice, Mayfair’s renowned restaurant.

Together, they unveil The Gant House: a sophisticated club experience inspired by the American East Coast and the brand’s iconic preppy legacy.

Upon entering the restaurant, guests are welcomed into The Dining Room, a refined space where East Coast hospitality takes center stage.

Throughout the month, Mister Nice will serve a special menu created exclusively for the collaboration, reimagining American classics with a French twist.

The dishes will be presented on bespoke tableware inspired by GANT’s collegiate heritage.

Subtle details from matchboxes to coasters nod to the timeless Ivy League style of the brand.

Adjacent to the dining room lies The Lounge: a distinct space featuring an oak-clad bar, soft lighting, a curated wine selection, board games, and a retro soundtrack setting the mood.

On Friday nights, The Gant House will also host a rotating program of live music and art events, offering a fresh way for guests to experience the brand’s legacy in a contemporary setting.

In addition to the dining experience, GANT is launching an exclusive pop-up at 20 Davies Street, showcasing a curated selection from the Fall/Winter 2025 collection.

Highlights include signature shirts, structured blazers, refined knitwear, outerwear, footwear, and accessories, all reflecting GANT’s relaxed yet sophisticated aesthetic.

“We wanted to create more than just a campaign launch, an immersive experience that captures the spirit of GANT

says Fredrik Malm, EVP Global Commercial, Brand & Product at GANT.

“By bringing together gastronomy, culture, and style under one roof, and extending the journey through our Davies Street pop-up, we’re offering our community new ways to connect with the brand’s legacy while discovering its modern expression.”

The Gant House officially opened on Thursday, September 18, 2025, during London Fashion Week, with an exclusive launch party attended by friends of the brand, including Portuguese ambassador Francisco Faria.

Both the Mister Nice collaboration and the Davies Street pop-up will be open to the public from September 19 to October 15, 2025.

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