At the heart of this collaboration are two cherished archival Liberty prints, Wharfedale Meadow and Fairford Shadow, each carefully reimagined with input from Etta Loves’ vision experts to support babies’ development from day one.
Wharfedale Meadow: Inspired by sunlit countryside walks, this joyful wildflower scene uses flow, detail, and contrast to captivate developing eyes while bringing a piece of the outdoors into the nursery.
Fairford Shadow: A 1930s floral design reworked for calm and focus. Its tonal depth and subtle motion encourage visual engagement while adding timeless elegance to everyday routines.
Each piece balances function and beauty, transforming daily rituals into magical, developmentally beneficial moments.
With limited availability, the collection is set to become a cherished keepsake for design-conscious families, and a thoughtful gift for new parents.
“This collaboration is all about dual purpose”
says Jen Fuller, founder of Etta Loves.
“We’re proud to bring a piece of design history into family life, every item not only nurtures babies’ development but also looks stunning in the home. With Etta Loves x Liberty, babies experience their very first art gallery.”
The collection will be available from September 2025 at Liberty London, select retailers worldwide, and online at ettaloves.com.
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