Clary & Peg Launches AW25 Collection: Timeless, Sustainable, and Versatile

Clary & Peg AW25 collection

Clary & Peg, the independent womenswear label founded in 2013 by Edwina Gieve and Johanna Kociejowski, has just launched its AW25 collection online, bringing together timeless, trans-seasonal pieces designed to be worn every day.

Known for sustainably-made collections inspired by vintage designs, Clary & Peg focuses on practical, versatile wardrobe staples crafted from comfortable, eco-conscious fabrics.

Each piece is manufactured in London in small, limited-edition runs, staying true to the brand’s commitment to sustainability and quality.

From Maternity Roots to Everyday Elegance

Clary & Peg began with a shared frustration: the lack of well-made, timeless maternity clothes.

During pregnancy, Edwina and Johanna set out to create pieces that would work before, during, and after pregnancy, offering wardrobe staples that last well beyond those few months.

A decade later, and now with six children between them, their vision has grown into a complete womenswear offering for women at any stage of life.

While the collection remains pregnancy- and breastfeeding-friendly, its appeal has expanded to a loyal following of women seeking classic, durable pieces.

VIP fans include Poppy Delevingne, Rosamund Pike, and Ophelia Lovibond, who admire the label’s combination of style, comfort, and longevity.

Inclusivity in Fit

Clary & Peg also offers petite sizing for women 5’3” and under, ensuring that timeless style is accessible to women of all shapes and heights.

Why We Love Clary & Peg

Every AW25 piece reflects the brand’s ethos of sustainability, versatility, and timeless elegance.

From cozy knits and tailored jackets to vintage-inspired dresses, Clary & Peg pieces are designed to be wardrobe staples: functional, stylish, and made to last a lifetime.

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