The campaign will officially be unveiled on today!
The launch event took place in a beautifully rugged 1890 building in the heart of SoHo, a landmark space that once housed textile manufacturers.
The design retains exposed brick and raw industrial details, an elegant nod to the district’s iconic façade lines and the Catalan industrial architecture of the 19th century.
Anchoring fashion’s new chapter in a space rich with craftsmanship and heritage.
“Craft”: This first section spotlighted the new party collection. Mango’s Barcelona-founded expertise (since 1984) shone through fabrics, cuts, and details that speak of craftsmanship and style.
“Your Own”: In a screening of the new campaign film, we saw Kaia Gerber charting her own course: choosing, creating, defining. A visual prophecy of self-expression.
“Story”: The final act, an intimate Mediterranean-style dinner gathering, brought together community and conversation. Here fashion becomes narrative, identity, memory.
Among those attending: actress Simone Ashley, model Paloma Elsesser, influencer names like Tina Kunakey, Gala González, Izzi Poppy, Vic Montanari, Nara Smith.
Portuguese representation included Sofia de Moser Leitão and Francisco Faria.
The mood was high-energy, creative, and very now. The event encapsulated Mango’s ambition to unify fashion, culture, and personal narrative.
Think: immersive workshops, activities, DJ sets, an experimental playground for fashion, expression and community. It’s Mango’s way of saying: the story is just beginning, and you’re invited.
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