Under the creative direction of Matthieu Blazy (who helmed Bottega prior to the arrival of Louise Trotter in 2024), Elordi became more than a face: he became a presence, a style reference, and a living embodiment of the brand’s quiet luxury ethos.
Elordi appears in a series of surreal, enigmatic tableaux orchestrated by Michals, who draws from Surrealist traditions (echoing Giorgio de Chirico and René Magritte) and invites us into the realm of unconscious imagery. He even recites Michals’ 2001 poem “What Are Dreams,” adding a layer of poetic mystique to the fashion narrative.
Thus the question isn’t just “Who is the face of Bottega?” but “What is the mood of Bottega now?”
The answer: a dream-state, ephemeral yet grounded in craft, signalled by Elordi’s quiet theatrics and the brand’s layered heritage.
Cultural resonance: Elordi has emerged as one of his generation’s most visible actors, with roles in Euphoria, Saltburn and more, making him a pop-style figure with global reach.
Style synergy: He’s well documented as a “Bottega boy”, frequently appearing in the brand’s bags, tailoring and influencing men’s luxury style through his off-duty moments captured by paparazzi.
Narrative alignment: Bottega’s aesthetic of “When Your Own Initials Are Enough” and discreet craftsmanship resonates with Elordi’s more organic, modern, and un-over-styled profile.
The partnership brings together heritage and youth, craft and immediacy.
As Trotter’s tenure as creative director unfolds, and as Bottega continues to explore art, fashion and culture in tandem, the Elordi era stands as a marker: subtle, intimate, but fully made for the modern moment.
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