Launched in late 2024, Mabel is already becoming a cult favorite among women seeking more structure, clarity, and care in their mental and hormonal health.
With €600,000 raised in pre-seed funding (yes, including from Veepee founder Jacques-Antoine Granjon) and two years of deep R&D, Mabel isn’t another fleeting wellness trend.
It’s a serious, beautifully designed answer to the quiet chaos inside many women’s lives, especially those navigating burnout, PMS, perimenopause, and emotional fog.
“I didn’t just need a supplement, I needed space, support, and structure. That’s why Mabel exists.”
— Pernille Brostrup, Founder of Mabel
The program was designed in collaboration with Dr. Shauna Shapiro (renowned mindfulness researcher) and Dr. Amir Lotfi, a PhD neuroscientist focused on psychedelic medicine.
Microdosing, once niche, is now entering the mainstream, with Mabel leading the conversation.
The brand’s approach is all about demystifying psychedelics and putting education first, making microdosing feel less like a leap and more like a thoughtful upgrade.
Based on internal app data from over 1,400 participants, the results of Mabel’s Mindful Microdosing Program are striking:
83% of women saw major improvements in PMS and PMDD symptoms
91.7% of women in perimenopause reported improvement in overall vitality, fatigue, mental fog, and recovery
71% reported better sleep
68% noted greater emotional steadiness
59% experienced increased mental clarity within two weeks
The program blends therapeutic psilocybin, mindfulness practices, and hormonal awareness, giving women a new way to reclaim agency over their health.
Beyond microdosing, Mabel’s functional mushrooms are becoming icons in their own right.
The full-spectrum, sublingual extracts are nothing like the average powdered or capsuled supplement.
They’re organic, made in Europe, dual-extracted (for bioavailability), and, no joke, they actually taste good.
Designed to sit proudly on your bedside table, these mushroom drops are fast-acting, potent, and undeniably chic.
Lion’s Mane: supports cognitive function, focus, and gut health (crucial for mood)
Reishi: helps regulate stress, improve sleep, and boost immunity
Cordyceps: increases stamina and energy
Chaga: delivers antioxidant and anti-inflammatory benefits
“Most mushroom products are weak or filled with sugar. Ours are full-spectrum, sublingual, and clinically relevant. This is real, and it works.”
— Pernille, Mabel Founder
Unlike herbs like ashwagandha, which stimulate the system regardless of what your body needs, mushrooms are adaptogens – they work with your system, not against it.
Every detail, from the app to the psychedelic-meets-origami packaging (which was awarded at the Psychedelics Design Awards), is designed to feel like a ritual worth keeping.
Beauty Insider even called Mabel “one of the most promising and purposeful new entrants in the wellness space.”
Mushroom-infused coffee and hot chocolate
Expanded digital programs
More microdosing protocols for sleep, energy, and creativity
Mabel doesn’t ask you to pick one to fix, it supports them all, with real tools and transformative care.
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