Eleventy Opens Its First Flagship Store in Lisbon’s Iconic Diário de Notícias Building

Eleventy Opens its First Flagship Store in Lisbon’s Historic Diário de Notícias Building!

Eleventy has opened its first flagship store in Lisbon, located at 266 Avenida da Liberdade inside the historic Diário de Notícias building, a landmark of Portuguese modernist architecture designed by Pardal Monteiro and winner of the Valmor Prize in 1940.

A long-standing symbol of Lisbon’s cultural life, the space now reopens with renewed purpose, inviting the city to rediscover its heritage.

Spanning 260 square meters, Eleventy Lisbon unfolds across two distinct areas: the boutique and a coffee bar, designed as a continuous journey through fashion, art, and gastronomy.

Inside, visitors can admire three original frescos by Almada Negreiros, dating back to 1939, whose careful preservation and integration define the identity of the new flagship.

More than a retail space, Eleventy Lisbon reimagines the shopping experience as an immersive exploration of the brand’s world, where Italian craftsmanship meets Portuguese cultural legacy.

The project was led by Parisotto + Formenton Architetti, the studio responsible for several of Eleventy’s international boutiques.

Their design preserves the building’s architectural essence while enhancing its character through a refined, timeless aesthetic.

The use of travertine and light oak wood creates harmony with Almada Negreiros’ frescos, achieving a perfect dialogue between heritage and contemporary design, a true reflection of Eleventy’s “smart luxury” philosophy.

“Lisbon offers authenticity, sophistication, and creative energy that deeply align with the spirit of the brand”

say Lurdes Cabral and Luca Nani, owners and founders of Eleventy Lisbon.

“This decision also carries a personal dimension: I am Portuguese, Luca is Italian; we share a passion for fashion and art, and a special connection to Lisbon, a city that fascinates us for its history, vibrancy, and emerging cultural scene. Although we considered cities like Madrid or Barcelona, it was our emotional connection to Portugal that ultimately defined our choice”

adds Lurdes Cabral.

The café, integrated within the same space, features a menu curated by acclaimed Italian chef Andrea Berton.

Conceived as an open, welcoming hub for the city, it reflects Eleventy’s artistic and lifestyle dimension and is set to become one of Lisbon’s most exciting new destinations.

About Eleventy

Founded in Milan in 2007 by Marco Baldassari and Paolo Zuntini, and joined by Andrea Scuderi in 2009, Eleventy is built on a philosophy of understated elegance.

Designed to accompany the rhythm and complexity of contemporary life, the brand works exclusively with Italian artisans and natural materials, maintaining the highest standards of quality while honoring traditional production methods.

Now present in over 30 countries, Eleventy operates flagship stores in Milan, New York, Paris, Tokyo, Seoul, Dubai and now, Lisbon.

Each boutique is conceived as an extension of the brand’s philosophy: refined, precise, and enduring.

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