Playtime is more than a trade show – it’s the global hub for the kid’s market.
Each edition welcomes 600+ standout brands, blending seasoned pioneers with exciting new voices, both in-person and on the digital platform OrderWizz, which keeps the creative energy flowing 24/7.
In June 2025, Playtime Paris returns with 260 brands from 37 countries, showcasing their SS26 collections and rewriting the rules of what it means to raise, dress, and inspire the modern family.
Three trend spaces – fashion, lifestyle, and first-timers, setting the tone with SS26’s must-see colors, cuts, and materials.
The Creative Studio, where illustrators unveil the prints of tomorrow.
Keynote conferences & expert meet-ups that spark real conversations and real strategy.
A dedicated kids’ zone – because imagination has no age limit.
This isn’t just a marketplace.
It’s an ecosystem for visionaries, where business meets meaning and people walk away with more than just samples. They walk away with clarity, contacts, and creativity.
“The future is not what will happen, but what we will create.” – Henri Bergson
Playtime’s Event Director, Chantal, reminds us:
“It’s time to act. Time to connect. Time to shape the world we want to see. Each edition is a living, breathing catalyst – driving not just transactions, but transformation. With strong international roots and a deeply human spirit, Playtime is where the kids’ market grows up.”
From cult favorites to the freshest debuts, Playtime is where brands show up and show out.
Bobo Choses, Veja, Mini Rodini, Konges Sløjd, The New Society, AO76, Molo, 1+ in the Family, MarMar Copenhagen, Angulus, American Vintage, Pom d’Api…
Naturino Group, Tinycottons, Nobodinoz, Minois Paris, Scotch & Soda, Lässig, Bonton, Mooui, Petit Pan…
With 40+ lifestyle brands, this edition’s offer answers the everyday needs of contemporary families, curated by artistic director Laetitia Beuchère of Rocket Lulu.
For little imaginations: Luè Kids, Mrs Ertha, Etta Loves, Little Camie, Billy Loves Audrey
Parenting essentials: Petit Nomade, Flybaby, Mama;licious, Milk Away
Feel-good beauty & care: Minois Paris, La Canopée, Lav Kids, Miss Nella, Teenflo, Gentlee
All-day essentials: Cocoeko, Liewood, Nobodinoz, Stafroí, Mooui, Yaarn, Rose N Bach…
Sneakers: Veja, Babybotte, Naturino, Froddo, Goosey, TWIMC
Dress shoes: Pèpè, Falcotto, Manuela de Juan, Atlanta Mocassin
Sandals: Méduse, Bonton, Igor, Palm Beachies
First steps: Bobux, Donsje Amsterdam, Swiety
Eco-friendly: Tip Toey Joey, Boatilus, Mr. Tiggle
Plus socks, tights, and finishing touches from Meia Pata, MP Kids, and GoBabyGo.
Hats: Mrs. Ertha, Lil’boo, Anna J
Bags: Rockahula Kids, Shómka, Petit Pan, Ponpon
Sunglasses: Grech & Co, Rockahula Kids
Jewelry & hair: Lilies & Roses, Zoe’s Bomul, Lemon Hair Lovers
🇫🇷 France (18%) and 🇪🇸 Spain (14%) lead the pack, followed by Denmark, Portugal, and new Top 10 entry Turkey.
Key Stats:
64% loyal exhibitors confirm Playtime’s B2B leadership
36% are brand-new, proving the show’s fresh momentum
15% of brands focus on footwear
70% are fashion/accessory brands, 15% lifestyle & parenthood
It’s where buyers build vision-packed collections, where brands show what’s next, and where the industry collectively dreams a little bigger.
📍 June 28–30, 2025
🌸 Parc Floral, Paris
🛍️ FASHION. LIFESTYLE. SHOES. PARENTHOOD. VISION. CONNECTIONS. INSPIRATION.
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