In 2019, during a family vacation in Miami, Kayleigh and Barry van Ruiven identified a gap in the market for stylish yet functional UV-protective swimwear.
The inspiration behind Seabass is deeply personal. The van Ruivens’ desire to protect their son, Bass, from harmful UV rays without compromising on style became the cornerstone of their brand.
This commitment to family and safety is evident in every piece they design.
Seabass stands out not only for its chic designs but also for its dedication to environmental responsibility.
Each garment is crafted from SEAQUAL yarn, a premium material derived from upcycled marine plastic waste. This choice reflects the brand’s mission to combat ocean pollution while offering high-quality products.
Additionally, all items provide UPF 50+ protection, ensuring maximum defense against UV radiation.
Originally focusing on children’s swimwear, Seabass has expanded its collection to include men’s and women’s lines, maintaining its signature blend of elegance and functionality.
The brand has garnered a loyal following, including celebrities like Laura Jackson, Maria De La Orden, Susie Lau, Paloma Faith, and Mischa Barton. This widespread acclaim underscores Seabass’s appeal to those seeking fashionable and responsible swimwear choices.
At the heart of Seabass is co-founder and creative director Kayleigh van Ruiven. Her vision extends beyond creating beautiful garments; she aims to empower individuals to make conscious fashion choices that benefit both their families and the planet.
Kayleigh’s leadership exemplifies how passion and purpose can drive meaningful change in the fashion industry.
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