A Purple Reign for BabyBjörn
The Swedish family-owned company, BabyBjörn is launching two of the most popular products in a new colour – Dark Purple. The colour drop is now available and is here to stay.
The two products that will be available in the new Dark Purple colour are the award-winning Baby Carrier Mini and Baby Bouncer Bliss in cotton. The new colour, Dark Purple, is a soft, calm colour that complements the pink tones and other colours that BabyBjörn have in the assortment today. The colour is neutral, and genderless and expresses harmony.
These two products are also available in Light Beige and Light Pink since the end of the last year. The two new colours are available in 3D Jersey fabric, BabyBjörn’s softest and most velvety material. The new colours are here thanks to parents’ ongoing love for neutral colours.
Light Beige, a gentle sandy neutral beige shade that will look appealing in any setting and Light Pink, a soft light pink that is both cute and stylish.
BabyBjörn Bouncer Bliss is a lightweight baby bouncer that is easy to move around and take with you — a cosy place for a baby to play close by. The baby’s own movements create a natural rocking, so no batteries are needed. As the baby grows and learns how to control the rocking, the bouncer becomes even more fun and stimulates the baby’s balance and motor skills.
BabyBjörn Baby Carrier Mini is a small and easy-to-use baby carrier for newborns up to a year. It is quick and easy to put on and take off and has two front-carrying positions.
BabyBjörn is a family-owned Swedish company that develops, markets and distributes innovative products for children up to the age of three. The company reported revenue of SEK 1 billion in 2021. Ninety-five per cent of sales were exported to more than 50 countries. The company was founded in 1961 and currently has 170 employees.
More information is available at www.babybjorn.com
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