Unduetrestella Design Week

unduetrestella was born in Milan in 2008, thanks to the intuition of Paola Noé, to create an unprecedented platform dedicated to brands that deal with childhood creatively and artistically.

Over time, the client portfolio has expanded from children’s furniture designers to brands that share a progressive market vision.

For the first time in Milan, unduetrestella plans a format of events dedicated to design for children during the Fuorisalone.

In April 2011, we started with kidsroomZOOM!, with the contribution of Thomas Maitz, designer of Perludi: a unique house dedicated exclusively to companies working in the children’s sector.

The projects, curated by the Milanese studio, were born to give space to design, art, and creativity for the little ones and put the emerging creative scene of brands and companies for children at the center of attention.

In 2015 unduetrestella presented unduetrestella DESIGN WEEK for the first time at Superstudio Più.

unduetrestella was born to change the rules of communication and PR agencies, with integrated services extended to brand storytelling and a new way of interacting between clients and the press.

Collaboration with TOG Together To Go

For the first time unduetrestella DESIGN WEEK is proud to collaborate with TOG Together To Go, on the occasion of the 2024 Fuorisalone’s edition.

unduetrestella DESIGN WEEK exhibits a selection of design brands for children in the beautiful new spaces at TOG, Carlo De Benedetti Foundation, established ten years ago as a center of excellence in the rehabilitation of children suffering from complex neurological pathologies.

It is a great challenge to demonstrate how design and creativity linked to the world of children are also “recipes”, that are, formulas, ways of giving shape to be followed to live in a more fascinating world, just as happens in the clinical field.

Among our participants with design recipes they will have:

ADADA, created by Véronique Lacaze, is a brand of monochromatic, quilted and embroidered, soft and minimal animals, each with its own name, 100% Made in France, hand-sewn by Brittany artisans according to meticulous traditional know-how.

Each Adada figure, from the grey mouse Héctor to the fish Paul, is a unique piece, to be personalized with cute outfits.

EPERFA toys, created by designer Anna Nóra Nagy, are inspired by the changing beauty of nature, in the flora and fauna of the hills around Budapest and Lake Balaton.

They honor the natural slowness of childhood, allowing children, starting at 3 years of age, to explore freely, observing day after day, year after year. The material used is solid beech wood, without resins or adhesives.

Each figure is hand cut, sanded, printed and treated with a natural wax finish, and embossed colors.

 

 

Inspired by the ephemeral beauty of the flower and the poetry of haiku, the Flora lamp by OMEGA LIGHT was born.

This is an unprecedented partnership with FURF DESIGN STUDIO, who designs it, and who believes that poetry can flourish and illuminate at the same time, just like flowers that bloom and beautify the world. Flora, a masterpiece sculpted in steel and aluminium, was born dimmable and reflects the delicacy of a flower’s petals.

Its elegant shape seems to capture the dance of flowers in the wind. Inside beats an illuminated heart of soft and ethereal light.

HAPPY SQUARES, created by Emilie Queney in 2014, is a London brand that produces sustainable playful construction sets, made from recycled material.

Three different sets (grey, rainbow, primary colors) and three different quantities (mini, medium or maxi), all composed of panels and connectors to build an infinite number of large-scale configurations, following your imagination and fantasy.

The Happy Squares sets, in their simplicity of creativity, allow children aged between three and nine to explore the environment around them in three dimensions, to be the architects of their own “world”.

 

MOLUK is a Swiss brand, created in 2011 by designer Alex Hochstrasser and his architect sister Doris, which produces deconstructed games and manuals for children.

Moluk products invite you to move and explore space, stimulating the senses and the mind, without buttons, batteries or complicated instructions, but powered exclusively by imagination.

All Moluk games are totally recyclable, free of painted parts, PVC, phthalates and BPA free. And, above all, they are multifunctional and designed to last over time, to engage and stimulate the little ones in all the evolutionary phases of their growth.

 

PETIT RETRO is an “atelier de couture” born in 2004 from the collaboration between the Brazilian designer Luca Schiller and the Parisian artist and illustrator Tinou Le Joly Senoville.

Using Brazilian artisan techniques to create exclusive fabrics, one-of-a-kind designs and hand-embroidered children’s accessories, Petit Rétro creates collections with a natural and contemporary color palette.

PLANTOYS is a Thai brand that has been producing wooden children’s toys since 1981 with the desire to contribute to creating a more sustainable world.

For more than forty-two years, PlanToys has been creating products using Planwood, obtained from the processing of rubber tree wood waste once its production cycle has finished.

PlanToys games are designed to accompany children’s psycho-motor development and are divided by type and by age and learning groups.

WONDERWUZZ, a German brand, creates versatile and long-lasting furniture solutions for children and adults.

Wonderwuzz products are available in eight beautiful neutral colors that complement any bedroom, playroom or living room.

They are made of soft and durable fabric made from 60% recycled PET bottles. Designed for children, for moments of free, creative and independent play.