Little Butterfly London – the award-winning certified-organic skincare brand for mothers and babies – is delighted to announce the launch of its new kids range, which is specially formulated for children aged 3+ years old.
The unique collection is the first skincare range of its kind which is formulated and clinically proven to care for the unique microbiome that protects a child’s delicate skin, which is thin, porous, prone to dryness and sensitive to irritants.
Gudrun Wurm, CEO and Founder of Little Butterfly London, says:
“We believe the universe is limitless and that we are here to explore life with joyful curiosity – each day offering new possibilities for unique adventures.
Our heart’s mission was to create a range that reflects this energy and inspires enthusiasm for life, showing that anything is possible in this boundless universe.”
Proudly made in England, using the finest responsibly sourced and traceable raw and organic ingredients, the new kids’ range is Ecocert COSMOS certified-organic, vegan-friendly and eco-consciously produced and packaged in sustainable PCR packaging.
The nourishing and protective range includes:
The brand will also launch Clean and Beam Cleansing Face Foam in autumn 2024.
Gifting options:
Both sets are beautifully presented in keepsake gift boxes adorned with colourful butterflies, for the perfect present.
Featuring a delicious summer scent of crushed berries, juicy peaches, blooming roses and warm vanilla, the range is fortified with ECOSKIN®, a plant-based pre and probiotic, which strengthens the developing skin barrier.
Perfectly balanced blend of omega 3, 6 and 9 oils from rosehip, marula fruit oil and flaxseed, which calm and protect children’s precious skin.
The Face Foam and Face Cream offer additional protection from environmental pollutants, with patented bioactives: Purisoft® from the moringa, and Lipo® Bisabolo from the candeia tree.
The bioactive formula also offers additional anti-inflammatory benefits, which help calm and soothe irritated skin.
The microbiome is part of the skin’s barrier function designed to ensure homeostasis and is made up of a layer of billions of microorganisms that coat every inch of our skin.
It is a vital barrier from harmful substances, such as chemicals, microbes, allergens, and pollutants.
As children grow, nurturing a healthy microbiome is essential – it’s how we can help to strengthen their barrier’s natural immunity, support its instinctive defence system, and encourage healthy, resilient skin for the long term.
Harsh or unsuitable hygiene routines can cause a breakdown of the skin barrier, and its microbiome, causing bad bacteria to colonise.
Little Butterfly London’s microbiome assessment study* showed that the unique pre and probiotic formula blends of the kids’ range:
Explore the new range and other skincare solutions here
* Test subjects were tested by quantitative and qualitative methods before and after 4 weeks application of the products. Results were consistent regardless of skin type, age of gender.
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