VEJA and Deidra Hodgson, a London-based interior designer, collaborated on the concept of the store.
The building’s exterior reveals a clean, simple space that reflects VEJA’s style across 140 sqm: keeping it simple, using local materials, and working with what’s already there.
The space features around 5.000 bricks made in Frane, custom-cut. VEJA’s team picket natural stone because of its low impact.
Natural stone bricks, unlike clay ones, are made without firing, which reduces their carbon footprint. These cool-tone bricks give a modern look to London’s style.
Making a first for VEJA, restocked pairs will be delivered to the store daily by bike!
The new space will have an in-store cobbler station to repair and clean sneakers and shoes from all brands.
With VEJA London, VEJA is extending its CLEAN, REPAIR, COLLECT project to the 6 existing in-store cobbler stations worldwide, located in Paris, Bordeaux, Berlin, Madrid and Brookly.
So far, over 20,000 pairs from all brands where repaired.
Address:
45A Monmouth Street, London WC2H 9DG
Opening Hours: Monday to Saturday , 10am to 7pm and Sunday 10am to 6pm
Since 2005, VEJA has been creating sneakers in a different way, mixing social projects, economic justice, and ecological materials.
VEJA uses Brazilian and Peruvian organic cotton for the canvas and laces, Amazonian rubber for the soles, and various innovative materials made from recycled plastic bottles or recycled polyester.
VEJA sneakers are produced in high-standard factories in Brazil and Portugal. The logistics of our VEJA stores in Europe and e-commerce are managed by Log’ins, a professional and social inclusion company.
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