Since 1988, this honor has been given annually to a team that consistently demonstrates exceptional innovation and quality.
This honor highlights Thule’s dedication to innovative design, functional excellence, and a deep understanding of its customers’ needs.
The Thule design team now joins the ranks of esteemed previous winners such as Braun, Sony, Apple, and Philips.
Founded in 1942, Thule has a rich history spanning over 80 years.
It started with a simple hook-shaped pike trap for local fishermen and evolved into producing outdoor gear for families, athletes, and enthusiasts.
Today, Thule is a global leader within the outdoor industry.
whether it’s skiing, biking, running with kids, or simply living life to the fullest.
Thule’s products seamlessly integrate with each other, creating a cohesive and visually appealing collection. The brand sells not just products, but a lifestyle of adventure and exploration.
In recent years, Thule has refined its design approach, ensuring that product aesthetics align with the brand’s identity.
By establishing an in-house design team, Thule maintains consistency and authenticity in all its creations.
This approach results in a timeless yet modern design that communicates sophistication and professionalism, resonating deeply with both consumers and employees.
“With the title ‘Red Dot: Design Team of the Year 2024’, we recognise Thule’s remarkable achievement to seamlessly combine design and brand management.
The products and the brand embody functional and emotional values and stand for safety and trust, which are clearly visible in the product design and brand communication.
Thule’s unwavering commitment to developing products that prove their outstanding quality in countless tests and everyday use is exemplary in the industry.
Thule’s commitment to sustainable design is also commendable.
This attitude reflects a deep understanding of the evolving needs of consumers. The recognition of Thule’s exceptional design ethos underlines the company’s central role in shaping future design innovation”
Professor Dr. Peter Zec, founder and CEO of Red Dot
Thule has been a successful participant in the Red Dot Award since 2011, winning distinctions for products ranging from backpacks to roof racks to strollers.
In addition, they were honored at the Red Dot Award: Brands & Communication Design in 2019 as “Best Outdoor Brand” for their overall brand appearance.
In addition to being named Design Team of the Year, Thule has achieved a record-breaking haul of twelve Red Dot Awards in 2024.
The honored products include:
Thule Urban Glide 4-wheel stroller:
This stroller is celebrated for its minimalist design, superior functionality, and exceptional comfort for both parents and children.
Thule Alfi, Thule Elm and Thule Maple car seats:
The modular car seat uses the innovative DropZone technology –drop the seat down onto the base and twist it into place. The digital display lets you know that the seat is correctly installed. Just dock it, lock it, and you’re ready to go!
Thule Allax dog crate:
The Thule Allax dog crate is the perfect choice for safe and comfortable car rides with your four-legged friend.
Thule Urban Glide 3 all-terrain stroller:
Thule Urban Glide 3 all-terrain stroller is the perfect from birth companion for active parents.
Thule Caprock roof platform:
Thule Caprock is a rugged, yet stylish roof platform designed to support all your adventures.
Thule Outset towbar-mounted tent:
Thule Outset is a towbar-mounted tent that is made to elevate outdoor experiences and offer unparalleled comfort and ease of use.
Thule Epos bike rack:
Thule Epos bike rack fits all types of bikes and is fast, easy, and convenient to use thanks to an innovative telescopic bike attachment system.
Thule Chariot Sport 2 double bike trailer:
The bike trailer for athletes and their kids. The modular bike trailer and jogging stroller in one, made for training in all seasons and easy commuting.
Thule Motion 3 roof box:
Thule Motion 3 is the successor of the world’s most-sold roof box, Thule Motion XT.
Explore a wide range of premium products for active people here
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