Recognising play as a vital aspect of human nature, they highlight its role in social interaction, learning, and fostering joy.
Embracing play as a fundamental right for every child, they draw inspiration from Belgian artist Francis Alÿs exhibition “Children’s Games,” which captures the universal essence of play across different cultures.
They will explore various facets of play throughout the collection’s three deliveries, celebrating its versatility and significance.
Boys: Phygital
Embracing the merging of physical and digital realms, reflecting on the surrealism of Elsa Schiaparelli and contemporary J.W. Anderson, they explore the concept of playing.
The digital world inspires them as a kind of parallel world – the world of gaming.
They also delve into technostalgia, drawing from the 80s and 90s computer games with pixelated graphics, expressed through pixel art prints and knits.
This fusion of physical and digital is echoed in materials and prints, symbolising the intersection of two worlds.
Key colour stories include dark or muted colours like black, burgundy, navy, and olive green, contrasted with transparent signal-like colours, including yellow, orange, and cobalt blue.
Girls: DreamScapes
They pay homage to designer Elsa Schiaparelli’s surreal creativity, embracing Surrealism and Dadaism.
The drop features butterflies, unicorns, and pegasus, evoking surreal magic, adorned with zebra stripes, rainbow fur, and Trompe l’oeil frilly bows.
They are set against dreamy landscapes in a world of whimsy and imagination.
Key colour stories include the colours of soft butterfly wings: velvety, fragile blue, pixie dust yellow, and jade sheen, with a shock of vivid lapis blue, fiery orange, and, of course, shocking pink.
Molo’s WORLD PLAY collection is a testament to the brand’s dedication to celebrating childhood in all its forms.
By honoring play as a vital part of life, Molo continues to inspire children and parents alike with clothing that is as imaginative and adventurous as the children who wear it.
Discover the WORLD PLAY collection and let your child’s wardrobe become a canvas for creativity and exploration this Autumn Winter 2024 season.
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