Today marks the UK launch of Ocean Freedom; an innovatively designed, purpose-led range of mineral based sunscreens for everyday use.
Born in South Africa, Ocean Freedom sun care products have been meticulously designed to equip and inspire families to live free and spend more time in the great outdoors!
Ocean Freedom’s collection of mineral sunscreens provide broad spectrum UVA and UVB sun protection by using non-nano mineral UV blockers – enriched with aloe vera making it great for outdoor use, both on land and in water.
Developed, tested and authentically proven under the harsh African sun, unlike the many chemical-based sunscreens available, Ocean Freedom mineral sunscreens are:
Created by surfing legend Roxy Davis, the 9-time international Surfing champion has 23+ years of professional surf coaching experience, she also worked closely with Quicksilver’s iconic Roxy brand for many years.
Having spotted a gap in the market for an eco-friendly sunscreen range that is effective, yet kind to all skin types, Roxy developed Ocean Freedom.
The range of 10 products includes sunscreens, after sun gel, and its flagship collection of Surf Clay.
Available in either SPF 30+ or 50+, every single product is dermatologist approved, water-resistant, non-toxic and safe for the environment.
Available in an array of fun colours including pink, blue and white, as well as light tan and a clear format, Ocean Freedom’s iconic Surf Clay is set to be the true hero of the collection.
Offering SPF 50+ protection, Surf Clay is easy to apply, dermatologist approved, reef safe and extremely water resistant (having been tested to last at least 80 minutes in the water).
Best of all, children will love using this product thanks to its fun colours, that can even be mixed together to create gorgeous new shades of lilac.
And, thanks to the pigment, parents will love that they can see when their little one needs another coat.
Other heroes of the range include the Active Mineral SPF 50+ Sunscreen, which is also available in a kids sport & swim formula.
Ideal for outdoor sports and when children are out in the sun for prolonged periods of time, this sunscreen provides both UVA and UVB protection, helping fight against premature ageing and skin damage, as well as sunburn.
Also, the Everyday Mineral Sunscreen SPF 30+ boasts all the same Ocean Freedom promises, is suitable for the face and body, and provides broad spectrum UVA and UVB sun protection.
The paraben-free Ocean Freedom Daily Nourishing UV Defence Moisturiser SPF 30+ Sunscreen is also a key item in the collection.
Not only providing a non-oily cream to protect the skin from UV rays, it also cleverly stimulates the skin’s own protection against the sun and external elements (organic and inorganic).
The easy to apply tinted moisturiser with a high antioxidant content protects the skin from sun rays and environmental stressors while improving skin health, preventing premature skin ageing and damage and stabilising the moisture balance in skin cells.
With over 25 years’ experience in product development and a strong foothold in the sport, lifestyle and outdoor industries, Ocean Freedom’s passion for creating functional products remains unwavering as the brand blends innovation with practicalities and a love of the outdoors in order to cater for the ever-evolving needs and aspirations of its customers.
Talking about the inspiration behind Ocean Freedom, Founder Dr Roxy Davis said:
“What distinguishes Ocean Freedom from other similar brands is that it is a purpose-developed range of sunscreens for everyday use for families that love to live outdoors.
The ultimate test for us is that we use it, our children use it, and our family and friends use it.
She continued: “Our three children, who historically didn’t like applying sunscreen, were at the epicentre of the development of our sunscreen range.
They didn’t like the smell, the greasy feeling and the fact it stung their eyes, so we wanted to fix these issues and more!
Our sunscreens have no added fragrance, are non-greasy, non-toxic, and don’t burn your eyes.
We also wanted them to be planet friendly and had a clear commitment to develop an effective range of sun protection that was 100% reef safe.”
In UK, you will find Ocean Freedom products here
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