The new Bobo Choses AW24 collection is called Once Upon a Time.
It encourages children to reinvent the fabulous fairy tales of a lifetime, mixing the characters and settings to generate new unimaginable stories.
The collection presents a set of 50 animated cards that invite you to invent stories with unpredictable endings and beloved characters of a whole life.
Once Upon a Time comprises 320 references, including Baby, Kid, and Accessories products.
The collection features a broader selectionof short-sleeved t-shirts with new designs, including contrast color necklines and fitted necklines for unisex basics.
New styles also include turtlenecks, openwork fabrics, and oversized and bottleneck t-shirts.
In shirts and woven tops, we introduce new corduroy shirts, a poetic Wonderland print blouse, and various sweatshirts, including sleeveless and color block designs.
Knitwear items highlight a cropped checker cardigan, a turtleneck, and a seed stitch knit- ted color block cardigan.
Outerwear additions feature a sleeveless quilted vest, a unisex denim quilted bomber, and a reversible jacket with technical fabric.
New dress styles are available in fleece, denim, and woven fabrics. Skirts include midi-length corduroy and rib fabric and a mini quilted skirt. Jogging pants and leggings feature heavy ribbed fabric and thicker fleece options. Finally, woven pants showcase new denim designs, quilted styles with padding, and various corduroy options.
The new color palette combines autumnal tones such as burgundy, ochre, and olive with vivid colors such as bubble gum pink, klein blue, orange, red, yellow, green, and aqua blue.
It also includes a range of basic neutral colors, such as navy blue, off-white, heather gray, dark gray, and light stone, which can be easily combined with everything. Some tones have a corrosive finish, giving garments a vintage look and a soft touch.
The fairy tales we have grown up with are the inspiration for the main graphic prints in the AW24 collection.
They include The Magic Pied Piper, The Far Castle, a Talking Crocodile, Wonder Horses, a Bird of Liberty, and a Fairy Dog. Drop 2 has Tin Soldiers, a magic Shoe, a Moon, a Wonderland landscape, a clever Fox, and a hungry Squirrel.
The collection also features stripes, color blocks, geometric motifs, and Bobo Choses logos throughout the entire collection and drops.
Vibrant colors, playful prints, and cute designs are the stars of the baby collection, all of which are better suited to little ones for the upcoming season.
We have introduced short-sleeved bodies and t-shirts with unique details, slim fit, buttoned neckline, long-sleeve t-shirts, and new woven blouse designs. The gift packs feature pyjamas, muslin cloths, and doudous, as well as knitwear packs, all available from 1 to 12 months.
The sweatshirt range includes a round neck, henley designs, and a quilted jacket. There are also new knitted sweater designs with buttons on the shoulders.
Outerwear additions include a unisex denim quilted bomber, a reversible jacket, and a technical overall with feet. We also have new slim-fit jogging pants, leggings with feet, rib fabric cuff leggings, and various woven pants designs, including corduroy options.
The AW24 baby color palette combines soft tones, light terracotta, and bright colors. It also offers basic neutrals and light stone hues, which are easy to combine.
Some tones feature a rust finish, which gives the garments a vintage look and a soft touch. The leading baby prints mirror those in the Kid collection, adjusted for smaller sizes.
The AW24 collection offers a variety of accessories to add a touch of style and fun to any outfit, including socks, backpacks, belts, hats, caps, and shoes.
New additions include super-long anti-slip socks, four shoulder bags made from technical fabric, and a multi-pocket backpack.
The baby collection features baby boots, a new gift pack with a muslin cloth and bib, and a new set of round bibs.
It has also introduced a diaper pouch, ideal for moms and dads who prefer to carry just the essentials instead of a large changing bag.
The magical universe of Bobo Choses is born from original stories and tales crafted and illustrated by the brand, where characters come to life through prints, shapes, and products.
The new AW24 introduces a storytelling card game inspired by the collection’s theme.
Once Upon a Time is a fifty-card game that encourages the creation of new and unimagined fairy tales, mixing characters and scenarios to generate new and different stories.
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