True Artist’s AW24 new additions stand at the intersection of timeless fashion and contemporary Art.
The Main collection refreshes beloved classics with fresh patterns and a subdued winter color palette, alongside novel twists on signature logos and bird motifs.
Each piece is designed with durability and comfort in mind.
This season introduces fresh patterns and a color scheme that reflects the subdued tones of winter, while maintaining the playful spirit inherent in every True Artist piece.
True to the core values of the Main collection — durability, comfort, and versatility — the new collection features garments with soft, durable fabrics and relaxed, unisex fittings, making each piece perfect for the artistic adventurer in every child.
Launching today, the collection introduces a new bird motif print paired with a handwritten True Artist logo over tops and our iconic logo sweatshirt in three new colors.
Additionally, this drop presents a completely new cardigan available in three hues and a modern varsity polo shirt featuring red and blue stripes with a white collar.
For the Autumn/Winter 2024 Main Collection campaign, True Artist explores the theme “Colors as a Form of Expression,” using a dynamic backdrop of minimalistic artist studio interiors and natural exterior settings.
The campaign nods to the sculptural influences of Barbara Hepworth, Constantin Brâncuși, and Isamu Noguchi with subtle inclusions of both geometric and surrealist sculptures, such as the large seat/sculpture mod. UP7 designed by Gaetano Pesce (1969).
The photography, inspired by the iconic styles of the 1990s and early 2000s, captures a direct and personal interaction between the model and the camera, highlighting the emotional impact of color and form.
This approach allows each garment to speak directly to the viewer, inviting them to imagine and interpret their own narratives of color and identity.
Renowned for blending modern functionality with artistic expression, the brand continues to set itself apart with high-quality, locally produced garments and cutting-edge designs that push the boundaries of children’s fashion.
All under the creative direction of Adriana Esperalba, founder of Bobo Choses.
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