Etta Loves, the home of sensory baby essentials driven by scientific research, today announces a new global collaboration with artist, Camille Walala.
The Etta Loves x Walala Studio collection includes a range of baby sensory items including muslins, playmats, blankets and toys, all with distinctive designs that have been specifically created with infant vision at their heart.
Taking her inspiration from the artworks of Vasarely and Ettore Sottsass, Camille was inspired to create a collection with Etta Loves which balances grids and playful shapes.
Known for her ambitious, large-scale and explosively colourful interventions in public spaces, Camille Walala often uses the man-made landscape as a platform for disseminating positivity.
This ensured that this latest collaboration is not only has stylish appeal for adults but offers the perfect supports for babies’ visual and cognitive development as they stare at it.
This is the second artist collaboration for Etta Loves, which holds the global baby license for the Keith Haring Foundation.
With science at the heart of Etta Loves, each piece has been developed to ensure babies’ development is stimulated and, with this collection, enjoy their first art gallery experience.
The collection has been co-designedusing Camille’s art and Etta Loves’scientific-backed research as a basisto space, scale and select the patternelements so that they are optimal fordifferent ages.
This collection will be available in all territories, UK, EU and US through in ettaloves.com and independent retailers worldwide.
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