MORI, renowned for its irresistibly soft baby sleepwear & daywear, has announced a collaboration with leading US-based early childhood brand Lovevery to create two exclusive sensory sleepsuits.
The MORI x Lovevery Clever Zip Sleepsuits combine MORI’s exceptionally soft fabrics and clever designs with Lovevery’s vibrant, high-contrast colour palette, exclusively available at babymori.com.
Each is the ideal blend of fun and functionality integrating playtime with peaceful slumbers in one supersoft package.
There are two sleepsuit designs, one features a colourful geometric pattern and the other, a bright scallop stripe in Lovevery’s signature turquoise colour.
Both are made using MORI’s signature bamboo and organic cotton fabric.
They are available in sizes newborn, 0-3m, 3-6m and 6-9m.
Both sleepsuits are designed with high-contrast mitts and footies to enhance a baby’s development by helping them discover their feet and hands, whilst keeping them entertained through wake windows.
They also come with a set of Lovevery black and white cards to support baby’s brain and visual development.
The collaboration came about through the understanding that sleep and development go hand in hand as research shows that a baby who is stimulated and active during wake windows sleeps better.
Akin Onal, founder of MORI, says:
“This collaboration is an exciting new chapter for us. MORI and Lovevery have both been steadfast in our commitment to supporting parents through the formative first years since our beginnings nearly a decade ago.
Lovevery’s intuitive approach to developmental play aligns perfectly with our brand ethos. We are excited to offer a product that not only promotes better sleep but also caters to the developmental needs of children through play.
It’s an innovative concept designed to make parenting a little simpler.”
Jessica Rolph, co-founder of Lovevery, says:
“We are delighted to see Lovevery’s prints come to life on an item of babywear, especially one as supersoft & sustainable as MORI’s.
Sharing our core values to support families and help parents feel more confident, we look forward to making the most of the special, early moments with a newborn through a combination of restful sleep and brain-boosting playtime.”
The MORI x Lovevery Clever Zip Sleepsuits are available for newborns up to 9 months and can be found exclusively online at babymori.com/pages/lovevery, available to UK, US and EU markets.
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