Young Soles celebrates a decade of innovation and sustainability

Young Soles, a beloved British children’s footwear brand, is celebrating its 10th anniversary this year, coinciding with the launch of its AW24 collection.

Founded by Louise Shill in 2014, this family-run business has become known for its cutting-edge designs, commitment to sustainability, and focus on fun and adventure.

AW24 Collection

• Variety: The new collection features shoes, boots, and sneakers tailored for exploration and play, all with an eco-friendly ethos.
• Timeless Designs: The collection maintains the original six styles from the brand’s inception, now expanded to over 30 styles. Popular items like the Rosie T-bar shoes and Sidney brogues remain bestsellers.
• Vegan Options: Alongside classic styles, the brand offers vegan alternatives and a special Back to School collection.

Commitment to Sustainability

Young Soles is the only UK children’s footwear brand produced in Europe. Critical sustainability practices include:

• Natural Leather: To minimize waste, shoes are made from locally sourced natural leather, a by-product of food production.
• Recycled Materials: The soles utilize recycled materials where possible, and shoe boxes are made from recycled cardboard.

The brand has received an Innovate UK grant to introduce exciting initiatives in 2025, including new payment methods and a program aimed at recycling and repurposing children’s shoes.

This initiative addresses a significant issue, as 76 million pairs of children’s shoes are in UK landfills yearly.

Young Soles continues to inspire families with stylish, high-quality footwear that promotes adventure and cherishes childhood memories

Louise, who has a 25-year background in footwear design, reflects on her journey, stating, “My original motivation was to create a footwear brand that I was happy for my children to wear.”

Her designs evoke childhood memories, influenced by British heritage brands and retro styles.

The aim is to resonate with customers, making them think, “I had a pair just like that when I was growing up.”

Parents can easily find their children’s shoe sizes online using the AI foot measuring device on the Young Soles website.

The brand’s products are available through their website at www.youngsoles.com and selected retailers worldwide.

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