This exciting partnership is part of the celebration of Moomin’s 80th anniversary in 2025 and marks the first of two collection releases, with part one due to release in November 2024 and part two due to release in Spring 2025.
Tove Jansson’s stories of Moominvalley have touched many around the world.
With her inclusive and loving philosophy, Tove Jansson invites both children and adults to discover a world where all emotions are allowed and welcomes them into a home where the door is always open.
Now, her treasured tales are featured on PO.P’s clothing in an exclusive and limited collection.
This unique design collaboration consists of soft everyday wear for children including sweatshirts, long-sleeve tops and leggings, stripe bodysuits and leggings with Moomin appliques and nightwear for babies, children and adults.
Additionally, the collection features a colourful adult dressing gown, a tote bag and blanket. All items in the collection feature illustrations and characters from Tove Jansson’s beloved Moomin stories and are all made from soft organic cotton.
With this collaboration, PO.P aims to encourage the idea of “passing it on,” which is based on their core vision that their clothes are made to be inherited and worn by three children, at least!
Pass on the wisdom, the love, the curiosity.
Pass on the laughter, the great discoveries, the precious memories.
Pass on the adventures, the sense of peace, the love of nature.
Pass it on to generations. To the children, the neighbors, to those who need it most.
Pass on the message: The door is always open.
“We are incredibly proud to collaborate with Moomin, whose beautiful stories of love and friendship align perfectly with PO.P’s core values. We hope this collection will be loved by both children and adults and inspire everyone to pass it on – clothes, memories, and good values,” says Martina Wernemar, Product and Brand Director at PO.P.
The Moomin collaboration collection is available exclusively at www.polarnopyret.co.uk
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