Pitti Bimbo, the world’s leading event for international kidswear, will celebrate its 100th edition on January 22-23, 2025, at Florence’s Fortezza da Basso.
This landmark event commemorates decades of showcasing children’s fashion.
It marks a bold new chapter with a fresh, dynamic format that goes beyond fashion to embrace lifestyle, beauty, food, and more.
Under the creative direction of architect Ilaria Marelli, the Fortezza da Basso will transform into a playful, vibrant cityscape.
Visitors will be guided along a colourful promenade inspired by board games featuring themed squares like:
A newly introduced Food Area will highlight premium nutrition products and stylish accessories, adding a wholesome touch to the fair.
Pitti Bimbo 100 continues championing sustainability and eco-friendly practices, aligning with changing market dynamics.
Highlights include:
Pitti Bimbo 100 emphasizes connections through curated events like Fashion Speed Dates, brand presentations, and product launches.
A notable highlight is collaborating with Family Circle, showcasing standout global brands in kids’ products through curated pop-ups.
Over 150 brands, with 65% from abroad, will present their Autumn/Winter 2025 collections.
Notable participants include AO76, Mayoral, Sarabanda, Sophia Webster, and many more.
The theme, Fire, reflects the passion and creativity driving the event. Symbolizing energy, warmth, and renewal, it mirrors Pitti Bimbo’s spirit as it continues to evolve and inspire the industry.
Save the Date: Pitti Bimbo 100 promises to set new benchmarks for kidswear, blending tradition with innovation.
Don’t miss this iconic celebration in Florence on January 22-23, 2025!
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