Bobo Choses, known for its creative designs for kids, babies, and adults, has inaugurated its first pop-up store in the heart of Madrid’s Justicia neighbourhood.
This temporary retail space, spanning nearly 100 square meters, strengthens the brand’s presence in the Spanish market and enhances its direct connection with customers.
The Madrid opening is part of the Bobo Choses Fun Tour, a journey to introduce the brand to new cities globally.
This marks another milestone in the company’s retail expansion, joining its existing stores in Barcelona, Japan, and South Korea.
Bobo Choses is experiencing a pivotal moment of growth. Its strong commitment to retail expansion is complemented by its thriving digital channel.
The company sells its collections in more than 46 countries through over 600 retail partners, with 90% of its sales coming from international markets.
As the brand focuses on bolstering its Spanish market presence, the new pop-up store is expected to contribute to the company’s goal of achieving 15% growth by 2024, following a successful 2023 that saw a turnover of 24.5 million euros.
While expanding its physical footprint, Bobo Choses continues to prioritize its digital presence as a critical growth driver.
The combination of in-store experiences and a robust online platform ensures the brand’s accessibility to its diverse customer base worldwide.
This Madrid pop-up signals a step forward in its retail journey and reflects the brand’s dedication to its unique identity and connection with customers.
Stay tuned as Bobo Choses Fun Tour will soon bring the brand to more cities!
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