Playtime, The Small Big Show

Playtime is a leading global event in the kids’ market, offering a unique business experience for brands and buyers in the kids’ fashion and lifestyle sectors.

With nearly 600 brands featured at its trade shows and an online platform, OrderWizz, facilitating year-round buying and selling, Playtime is a key player in the industry.

Held in Paris and New York, Playtime offers an exceptional platform for discovering the latest trends and meeting consumer demands in boutiques and e-shops. Featuring 280 brands from 37 countries, Playtime showcases a range of established pioneers and emerging labels. The event also includes inspiring trend spaces, creative workshops, and insightful conferences to guide professionals and retailers.

Playtime is the ultimate destination for those seeking innovation, creativity, and inspiration in the kids’ market.

Unique Brands for a Transforming Market

Playtime is the go-to platform for fashion, lifestyle, and parenthood brands, connecting key industry players and emerging talents from over 37 countries. With 72% fashion and accessories, 14% shoes, and 14% decor, toys, wellness, and baby gear, this season’s offerings reflect evolving market demands, catering to all ages, budgets, and premium quality standards.

With 78% exhibitor retention from 2024, Playtime highlights the importance of B2B distribution in the global children’s market. A strong presence of Danish and Dutch brands showcases how Playtime Paris aligns with consumer needs for sustainable, stylish, and value-driven products.

 

Next shows

Playtime Paris > January 25-27, 2025 > Parc Floral 

Playtime New York > February 9-11, 2025 > Metropolitan Pavilion 

Discover the New Guard at Playtime Paris

Playtime Paris welcomes first-time exhibitors with two exclusive spaces designed to showcase fresh talent and innovation:

• New Now: A must-visit space featuring 8 debut brands, perfect for buyers seeking the latest trends. Brands include Kid Story, Chlues, Atelier Rive, My Little Freckle, Brunobruno Nation, Valeur Couture, ToTs, and Meerra.
• Singular: An open, pop-up-style space highlighting nine creative and innovative collections. Discover Rooie and Friends, Little Casimir, POMY – Piece of My Heart, Amigos Footwear, Romp & Roll, Pastèque Family, Chemin Secret, Talou, Petit Palais, and Stick Me Baby.

These exclusive areas are perfect for exploring the future of kids’ fashion and lifestyle.

Moments Not to Miss at Playtime Paris

• Fashion Trends: Explore two major seasonal trends, KINSHIP and SUMPTUOUS, brought to life by designer Amélie Lengrand and stylist Marie Malissen. Complete outfits and accessories showcase the season’s must-haves in a creative, artistic display.
• Lifestyle Trends: Interior architect Fanny Le Gac recreates a modern family’s eclectic interior, blending vintage and contemporary items with standout lifestyle products from the show—This is a must-visit for design enthusiasts and anyone seeking inspiration for children’s spaces.
• First-Timer Trends: Discover a curated selection of products from brands making their Playtime Paris debut, offering fresh perspectives and new ideas.
• Design Hunger Prizes: Celebrate innovation as eight outstanding brands are recognized across categories like Toys & Leisure, Conscious Brand, Home & Decor, and more. Look for dedicated signage throughout the show to explore the winners.
• Vision Boards: In the Playtime restaurant, friends of the event share their Autumn-Winter 2025-26 inspirations, showcasing dreams and trends to spark your creativity for the upcoming season.
• The Creative Space at Playtime Paris: Recently renamed, this space will welcome 12 creative studios and illustrators who will present their latest designs, all-over patterns, and prints which are just waiting to come to life on new products!
• Artistic Highlights: Playtime showcases exceptional artists whose work transforms the show’s spaces into vibrant, creative environments.
• Creative Workshop for Kids: Young visitors can explore their artistic side with daily workshops hosted by Lamprini, a Greek illustrator and founder of Ballon Nectar. Inspired by Paul Klee’s imaginative style, kids will create masterpieces in this fun and interactive activity.
• Follow the Experience: Get an inside look at the show through the eyes of Nicola, a buyer for UK boutique Cissy Wears, and her daughter Cissy. Their day at Playtime, including their favourite brand picks, will be shared on Instagram.
• OrderWizz Challenge: Meet OrderWizz, Playtime’s B2B ordering platform, with a playful twist! Spot the specially designed cart roaming the aisles, take on the challenge to place a mock order in record time, and win exclusive products from platform member brands. (For buyers only)

Dive into this season’s dynamic blend of art, creativity, and playfulness!

New York, New York! Playtime & Kid’s Hub 2025

Just 15 days after Playtime Paris, Playtime & Kid’s Hub New York returns to the Metropolitan Pavilion from February 9-11, 2025, and will feature 320 international brands.

This essential event for the kids’ fashion and lifestyle industry combines the best of independent labels and established names from the U.S. and around the globe, offering an unparalleled mix of creativity and quality.

Attendees can explore a carefully curated selection of products while experiencing exclusive moments like insightful conferences, expert-led meetings, and a comprehensive overview of market trends.

Playtime & Kid’s Hub New York remains the premier destination for retailers and media seeking the finest products and industry insights.

Keep tuned www.iloveplaytime.com

See you there!