Founded by the designer and mother Silvia, Mrs Ertha began with a heartfelt dream: to create a perfect space where her daughters could play, grow, and thrive.
At Mrs Ertha, you’ll find more than just toys and clothing. You’ll discover a labour of love, an unwavering commitment to sustainability, and a promise to enrich the lives of children and families everywhere.
Each toy and clothing item is crafted from eco-friendly materials to ensure the safety and comfort of children.
Partnering with like-minded suppliers, the brand guarantees that every product reflects its dedication and care.
With meticulous attention to detail, each item is designed to grow alongside children, respecting the planet and nurturing their development.
Mrs Ertha has grown into a globally recognized and celebrated brand for its timeless products that resonate with families worldwide.
Mrs Ertha sells online to over 1,600 stores worldwide and launched her online shop four years ago.
Last year, they took a bold step forward by opening their first concept store in August 2024 in Portugal at Cais de Gaia, Porto.
For this special project, they collaborated with local artist Ana Lilia Jordão from @jardim.depapel, who added her creative touch to the store’s decor.
Mrs Ertha has been releasing several seasonal collections, and their summer collection is just around the corner—set to launch between February and March.
Right now, they’re shining a spotlight on their winter collection, which includes their bestsellers: the much-loved Cam Cam and our unique dolls, the Loretas, that have captured the hearts of many.
We’re thrilled to share their journey with you and can’t wait for what’s to come!
Visit Mrs Ertha’s website and join the journey of making childhood timeless, meaningful, and inclusive.
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