Embracing Circularity With Play Up: Clay Therapy x Madalena Telo

Sustainability, Handmade Art, and a Slow, Simple Lifestyle

For Play Up, the commitment to sustainability goes beyond mere function – they cherish every chapter of an item’s lifecycle.

In their Embracing Circularity series, it’s believed that less truly is more.

Their latest venture, inspired by the art of clay therapy, invites both kids and mums to discover a world where creative expression meets eco-conscious design.

Play Up spring summer collection is imbued with the unique spirit of “Clay Therapy” – a practice that not only unleashes creative energy but also nurtures mental well-being.

Guest artist Madalena Telo, whose roots run deep among ceramists in southern Portugal, transforms raw clay from the Monchique mountains into breathtaking, practical pieces with a sculptural edge.

Each creation in this collection celebrates the imperfect, the original, and the utterly unique, echoing our belief in a slow and simple lifestyle.

By integrating handmade elements and mindful design, the collection is a tribute to both nature and art.

Whether it’s a watercolour palette in stoneware, created with natural pigments, or a stoneware diffuser for essential oils crafted from our waste and surplus raw materials, every piece is a testament to the respect for nature and dedication to sustainable practices.

The new collection is a celebration of sustainable style, artful expression, and the beauty of a mindful, circular lifestyle.

Join Play Up on this playful journey where every piece tells a story of nature, creativity, and endless possibilities.

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