Barbie Celebrates International Women’s Day by Honoring Iconic Female Friendships

A Tribute to Empowering Duos Inspiring Girls Worldwide

In celebration of International Women’s Day, Barbie pays tribute to the power of female friendships by introducing exclusive Role Model dolls inspired by iconic duos, reinforcing its commitment to empowering young girls through inspiring partnerships.

Celebrating Empowering Friendships

Recognizing the profound impact of supportive relationships, Barbie honors four remarkable pairs whose friendships have inspired women worldwide:

  • Jordan Chiles and Jade Carey : Olympic gold medalists who exemplify mutual support in competitive gymnastics.

  • Hannah Waddingham and Juno Temple : Acclaimed actresses whose off-screen bond translates into an inspiring partnership.

  • Evonne Goolagong Cawley and Ash Barty : Tennis legends sharing a special connection both on and off the court.

  • Paola Antonini and Kelen Ferreira : Brazilian influencers whose friendship, born from adversity, symbolizes positivity and inclusion.

These duos are celebrated with exclusive Barbie dolls, reflecting their achievements and the strength found in their friendships.

Empowering the Next Generation

Continuing its mission to foster personal and professional growth among young girls, Barbie‘s Dream Gap Project has partnered with organizations like Girl Talk and Inspiring Girls International.

Promoting Friendship Through Storytelling

To further emphasize the importance of friendship, Barbie collaborated with Dr. Marisa G. Franco, an expert on belonging and connection, to create the Netflix special “Barbie & Teresa: Recipe for Friendship.”

This animated adventure follows Barbie “Brooklyn” and Barbie “Malibu” Roberts, along with friends Teresa and Nikki, highlighting the significance of teamwork and enduring bonds.

A Message from Barbie

Krista Berger, Senior Vice President of Barbie and Global Head of Dolls at Mattel, emphasizes the positive impact of friendship on women’s lives, stating,

“We know firsthand that friendships formed at a young age can help fuel social and professional growth, setting girls up for limitless possibilities.”

This International Women’s Day, Barbie invites fans to celebrate the power of friendship by engaging with their favorite dolls and recreating inspiring stories of camaraderie and empowerment.

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