Holidays Often: A Seaside State of Mind with Cos I Said So SS25 Collection

COS I SAID SO's SS25 Campaign Celebrates Freedom, Comfort, and Retro Vibes

Who says holidays have to mean fancy getaways and extravagant resorts?

For COS I SAID SO’s SS25 campaign, they’re embracing the holiday state of mind – where the vibe is laid-back, the weather is unpredictable, and the joy is always in the simple moments.

COS I SAID SO took to the Belgian coast – a beloved summer destination for families – and captured the essence of those carefree days by the sea.

What makes the coast so magical? It’s the feeling that anything is possible.

In a place where the rules seem to fade away and freedom reigns, life slows down in the best way possible.

Even on a non-beach day, there’s so much to do – renting go-carts, making and selling paper flowers, indulging in Belgian waffles and ice creams – the kind of stuff that makes a day unforgettable.

This season, COS I SAID SO channels that easy, breezy holiday spirit with a collection full of sporty retro vibes, bold colors, and playful graphics that speak to the brand’s signature aesthetic.

Founded in 2016 by Sofie Ysewijn, COS I SAID SO has earned its loyal fanbase with its commitment to quality basics and seasonless designs.

Comfort and style are always in sync, with a focus on unisex pieces that can be worn year-round, wherever life takes you.

COS I SAID SO takes their responsibility to the planet seriously, producing ethically in Portugal and striving to be as sustainable as possible, from the design process to production.

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