Oli&Carol Brings Sustainable Play to Korea with First Pop-Up at The Hyundai Seoul

In celebration of its 10th anniversary, Oli&Carol is making waves in Korea with the launch of its inaugural pop-up store at Seoul’s prestigious The Hyundai shopping mall.

From March 28 to April 10, visitors can dive into a 100m² immersive experience that encapsulates the brand’s commitment to sustainability, creativity, and responsible play.

The Hyundai Seoul, renowned for its innovative design and as a hub for contemporary culture, provides the perfect backdrop for Oli&Carol’s debut in the Korean market.

This initiative underscores the brand’s impressive growth in the region, boasting a 650% increase in 2024 compared to the previous year.

“We are thrilled with the fine result and visual effect of our first pop-up. It’s truly rewarding to witness the Oli&Carol shopping experience come to life”

says the Oli&Carol team.​

This pop-up marks just the beginning of Oli&Carol’s ambitious plans for international expansion, aiming to inspire customers and distributors worldwide with similar initiatives.

About Oli&Carol

Founded a decade ago in Barcelona by sisters Olimpia and Carolina Román, Oli&Carol specializes in designing natural, sustainable, and safe toys for babies and children.

Drawing inspiration from nature and art, the company offers 100% natural, biodegradable, and eco-friendly rubber products, free from plastics and harmful chemicals.

Committed to environmental responsibility and children’s well-being, Oli&Carol supports various social initiatives and actively promotes a conscious, sustainable lifestyle.

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