As the official footwear and apparel sponsor, the iconic brand is set to redefine court-side style at one of the ATP and WTA tour’s most prestigious tournaments.
From April 24 to May 5, the Caja Mágica in Madrid transforms into a fashion-forward tennis haven.
Lacoste’s involvement goes beyond mere sponsorship; they’re dressing everyone from line judges to ball kids in chic, performance-ready ensembles.
In a unique twist, male and female models will take on the roles of ball boys and girls, showcasing specially designed outfits that merge functionality with flair.
The Lacoste Tennis collection, featuring stretch fabrics and ultra-dry technologies, ensures that style doesn’t compromise performance.
Available at dedicated boutiques within the tournament venue and online, these pieces cater to both athletes and fans eager to embrace the sport’s fashionable side.
Catherine Spindler, Lacoste’s Deputy CEO, expressed enthusiasm about the partnership, stating:
Gerard Tsobanian, President and CEO of the Mutua Madrid Open, echoed this sentiment, highlighting the shared values of youth, technology, and innovation between the tournament and Lacoste.
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