Big News for Little Wardrobes: Kidly Joins the Mori Family

Two Beloved British Brands Unite To Make Shopping For Your Little Ones Even More Delightful

In a heartwarming development for parents and little fashionistas alike, Kidly has officially joined the Mori family.

This union brings together two of the UK’s most cherished children’s brands, promising a future filled with softness, style, and sustainability.

Mori, renowned for its ultra-soft, eco-friendly sleepwear, is celebrating its 10th anniversary with this exciting acquisition.

The integration of Kidly’s vibrant and functional product range, including their popular swimwear and canvas shoes, into Mori‘s offerings means parents can now enjoy a one-stop-shop for all their children’s needs.

Akin Onal, Founder and CEO of Mori, expressed his enthusiasm:

Kidly built something special with its brand and customer community. Their commitment to beautifully-designed, functional products and their strong connection with parents of preschoolers makes them a natural fit for Mori’s next chapter.”​

This partnership not only expands Mori‘s reach into the preschool category but also reinforces both brands dedication to quality, comfort, and design.

With Kidly‘s own-label range, including the much-loved jelly shoes, now available alongside Mori‘s signature sleepwear, parents can look forward to a more streamlined and joyful shopping experience.​

SHARE: