PITTI BIKES: Fashion’s New Spin on Two Wheels

This June, Pitti Immagine is shifting gears with its summer fairs embracing the theme “PITTI BIKES”.

From June 17 to 20, 2025, the Fortezza da Basso in Florence transforms into a dynamic circuit where fashion and cycling culture collide.

Creative director Angelo Figus leads the charge, with Alessandro Timpanaro capturing the essence through his lens and Alessandro Gori adding graphic flair.

The layout, curated by Alessandro Moradei, promises an immersive experience blending style and motion.

The bicycle, with its dual nature – individual yet collective, high-performance yet leisurely – mirrors the complexities of modern life.

It symbolizes a quest for balance between urban hustle and natural serenity, tradition and innovation, solitude and community.

As Agostino Poletto, General Director of Pitti Immagine, notes, the bicycle is more than a mode of transport; it’s a movement towards harmony and sustainable living.

SUPER BIKE: Pitti Bimbo 101 Rolls into Adventure

From June 25 to 26, 2025, Pitti Bimbo 101 introduces “SUPER BIKE” – a celebration of childhood’s first taste of freedom on two wheels.

Cycling marks a pivotal moment for children, representing independence, balance, and the thrill of exploration.

This theme intertwines with fashion, showcasing designs that blend street style, activewear, and personal expression.

Photographer Alessandro Timpanaro reflects on the emotional resonance of capturing children in motion, highlighting the bicycle as a symbol of growth and trust.

The campaign, set against the backdrop of Milan’s Monte Amiata complex – known as the “Red Dinosaur” for its distinctive architecture – adds a layer of urban utopia to the narrative.