To commemorate this golden jubilee, the brand unveils a dazzling campaign titled “50 Years, 50 Icons” directed by the legendary Steven Meisel.
The campaign features a black-and-white film where 50 of the world’s most iconic models come together, lip-syncing to Donna Summer’s 1977 hit “I Feel Love.”
This nostalgic yet fresh homage captures the essence of fashion’s evolution over the decades.
Styled by Karl Templer, with makeup by Pat McGrath and hair by Guido Palau, the film is a testament to Zara’s enduring influence in the fashion industry.
The collection showcases tailored minimalism with a tuxedo-inspired black-and-white theme, offering pieces that are both versatile and chic.
A standout item is a collectible T-shirt featuring portraits of all 50 models, symbolizing the brand’s rich history and forward-looking vision.
Her long-standing friendship with Steven Meisel and deep appreciation for fashion’s artistry have been instrumental in bringing this campaign to life.
Ortega Pérez emphasizes that creativity is at the heart of Zara, and this campaign is a reflection of the brand’s dedication to innovation and style.
The featured models, including legends like Linda Evangelista, Christy Turlington, and Naomi Campbell, represent the diverse and dynamic spirit of fashion.
Their participation underscores Zara’s impact on the industry and its role in shaping contemporary style.
The anniversary collection is available at select Zara stores and online, inviting fashion enthusiasts worldwide to partake in this historic celebration.
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