Medela’s Magic InBra: The Future of Breastfeeding is Here

Introducing the Magic Inbra by Medela - a Revolutionary Wearable Breast Pump Combining Cutting-Edge Technology with Unparalleled Comfort, Redefining the Breastfeeding Experience

Elevating the Breastfeeding Journey

Medela, a trusted name in breastfeeding support, unveils its latest innovation: the Magic InBra.

This wearable breast pump, launching on May 20, 2025, integrates the groundbreaking FluidFeel Technology, offering mothers a seamless blend of efficiency and comfort.

Innovation Meets Intuition

FluidFeel Technology

Developed from over six decades of lactation research, this technology circulates warm milk around the nipple, mimicking natural breastfeeding conditions and enhancing milk expression.

Advanced Sensor Technology

Smart sensors adjust vacuum performance in real-time, adapting to individual milk flow and preventing leaks, ensuring a consistent and comfortable pumping experience.

Anatomically Optimized Design

Informed by 3D scans and ultrasound studies, the ultra-slim design features 105° wide-angle breast shields, improving milk drainage by 11.8% and enhancing comfort.

Hospital-Grade Performance

Delivering efficiency comparable to Medela’s Symphony® hospital-grade pump, the Magic InBra™ offers powerful performance in a discreet, lightweight form.

Designed for Modern Mothers

Weighing just 200g, the Magic InBra™ is among the lightest in-bra pumps available.

Its silent operation and leakproof design provide discretion and confidence in any setting.

Features like tunnel illumination support nighttime pumping, while the intuitive interface allows easy control via touch or the Medela Family™ app.

Seamless Connectivity and Support

The Magic InBra™ offers bi-directional connectivity, enabling remote adjustments through the Medela Family™ Pump Control app.

Users can customize sessions, monitor battery status, and access a knowledge center for evidence-based guidance and support.

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