CIFF Kids 2.0: The Scandinavian Kidswear Fair Gets a Bold New Upgrade

With a Recharged Structure, Plug & Play Solutions, and a Permanent Playful Home, CIFF Kids Returns This August as the Ultimate Order-first Fair For the Kidswear Industry

Mark your calendars – CIFF Kids is back and bolder than ever!

From August 5–7, 2025, the reimagined CIFF Kids 2.0 will take over Copenhagen’s Bella Center with a fresh mission: to cut the fluff and focus on what matters – real business opportunities for the modern kidswear brand.

Forget the outdated trade fair formula, this year, CIFF Kids 2.0 introduces a streamlined, order-focused experience, designed to make life easier for exhibitors and more meaningful for buyers.

The fair’s new Plug & Play model removes the hassle for brands, handling essentials like racks, power, visuals, and branding – so all they need to do is show up with their collections.

CIFF Kids is now a fair-within-a-fair, settling into a dynamic, permanent spot on the F-Hall Balcony of the Bella Center.

It promises not only stability but a curated universe where Scandinavian cool meets the whimsical spirit of children’s fashion.

CIFF Kids 2.0 is our response to a changing market”

says CIFF Director Sofie Dolva.

“It’s built for business and for brands, shaped by direct conversations with industry leaders. Kidswear is evolving, and we’re ready to evolve with it – we believe the next generation of consumers will continue to crave quality, quirky details, and that signature Scandi-style edge.”

That optimism is echoed by Martin Uhre, Export Manager at Brands4Kids – the group behind beloved Danish labels like HUTTELiHUT, EN FANT, Minymo, CeLaVi, and Color Kids.

“Face-to-face contact is still key”

he says.

CIFF Kids has always given us real access to buyers, and this new format helps us reach even more. With this evolution, we believe CIFF Kids will continue to be a must-attend event for years to come.”

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