This new drop marks a natural evolution for the brand and highlights a pivotal moment in its global expansion journey.
By the end of 2025, LaChoix expects 60% of its revenue to come from international markets.
shares Fátima Carvalho, founder of LaChoix.
Inspired by the fluidity of lighter days and the beauty of spontaneous moments, the new LaChoix collection embraces minimal silhouettes, elegant lines, and a design philosophy rooted in movement and freedom.
Materials have been carefully selected to embody this feeling of lightness: ultra-soft leathers that wrap around the foot like a second skin, without constriction, allowing for effortless and comfortable walking.
The colour palette balances natural, luminous tones – sand, off-white, and caramel – with pops of vibrant colour that inject energy and freshness into each piece.
Every pair is an invitation to live the moment with authenticity, whether it’s for a special occasion or turning an ordinary day into something memorable.
While remaining true to LaChoix’s DNA, this new collection expands its aesthetic universe, welcoming a more youthful and versatile language – without compromising the detail, craftsmanship, and timelessness that have defined the brand since day one.
Proudly designed and made in Portugal, the brand has gained traction in key markets like Spain, France, Switzerland, and Germany, where it’s already present in leading boutiques and on prestigious international platforms like Smallable.
Key milestones in LaChoix’s international growth include its presence at both editions of the acclaimed Premiere Classe trade show in Paris and its ongoing partnership with Studio Demain, a Barcelona-based agency specializing in fashion and lifestyle brands.
Looking ahead to 2026, the brand is preparing to step into the U.S. market – LaChoix’s second-largest online sales territory after Portugal.
adds Carvalho.
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