This summer, two giants – Nike and LEGO® – are teaming up for a ground-breaking, multi-year partnership that’s all about empowering kids through the magic of active and creative play.
From July, expect a fresh wave of co-branded kicks, apparel, and unique LEGO sets that blend the unmistakable style of Nike with the colorful, iconic world of LEGO bricks.
The result is a playful, imaginative experience designed to bring kids onto the court – and off it – with equal joy and confidence.
Together, they’re not just dropping products – they’re creating immersive experiences worldwide.
Think basketball-themed LEGO arenas, football activations in London, and community events from California to Shanghai.
This collab goes beyond gear; it’s about sparking creativity, encouraging movement, and celebrating the spirit of play.
And there’s a star helping lead the charge: Nike’s own basketball icon and three-time WNBA MVP, A’ja Wilson.
A lifelong LEGO fan herself, Wilson knows firsthand how play fuels success in sports, school, and life.
She’s set to be the face of this movement, encouraging kids to embrace the playful side of sport both digitally and in person.
From June 7–11, the Nike x LEGO Play Arena opens at LEGOLAND® California Resort, a slam-dunk spot where families can design custom LEGO athlete trading cards, build mini basketball jerseys, and even test their three-point shooting skills.
It’s an interactive playground celebrating both creativity and athleticism – with free access included in LEGOLAND general admission.
Federico Begher, SVP at LEGO, puts it perfectly:
And Nike’s side Cal Dowers adds:
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