Kidswear Collective Lands in John Lewis Oxford Street With Luxe Pre-Loved Finds

From Gucci to Bonpoint, discover designer kidswear at up to 60% off - now available in-store for the very first time.

The resale revolution continues – this time with tiny tailoring and mini designer labels.

Kidswear Collective, the UK’s go-to destination for pre-loved luxury children’s fashion, has officially launched in John Lewis Oxford Street, offering customers the chance to shop a handpicked edit of high-end kidswear directly in-store for the first time.

Located on the 4th floor within the Kidswear department, the new space features a thoughtfully curated selection of clothing for babies, boys, and girls aged 0 to 12.

Expect stylish pieces from fashion houses like Gucci, Burberry, Stella McCartney, Bonpoint, and more – all at up to 60% off the original retail price.

Originally an online platform, Kidswear Collective made waves by making secondhand feel stylish and accessible.

Now, by partnering with iconic retailers like John Lewis, it’s removing the stigma around pre-loved fashion – one pint-sized outfit at a time.

“We are passionate about changing the perception of pre-loved fashion”

says Shoshana Kazab, founder of Kidswear Collective.

“Working with retailers like John Lewis enables customers to experience the quality of pre-loved pieces firsthand – and see that they’re just as beautiful as brand new.”

John Lewis continues to lead the way in circular shopping, with services that include rental, resale, and repair.

Danielle Gagola, Services & Innovation Lead at John Lewis, adds:

“Our new partnership with Kidswear Collective reflects our commitment to offer sustainable and stylish options for our customers. We’re excited to see the collection in-store.”

Whether you’re after a standout occasion piece or want to build a stylish, sustainable wardrobe for your little one, this is your chance to shop consciously without compromising on quality or design.

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