Kidswear Collective, the UK’s go-to destination for pre-loved luxury children’s fashion, has officially launched in John Lewis Oxford Street, offering customers the chance to shop a handpicked edit of high-end kidswear directly in-store for the first time.
Located on the 4th floor within the Kidswear department, the new space features a thoughtfully curated selection of clothing for babies, boys, and girls aged 0 to 12.
Expect stylish pieces from fashion houses like Gucci, Burberry, Stella McCartney, Bonpoint, and more – all at up to 60% off the original retail price.
Now, by partnering with iconic retailers like John Lewis, it’s removing the stigma around pre-loved fashion – one pint-sized outfit at a time.
says Shoshana Kazab, founder of Kidswear Collective.
John Lewis continues to lead the way in circular shopping, with services that include rental, resale, and repair.
Danielle Gagola, Services & Innovation Lead at John Lewis, adds:
Whether you’re after a standout occasion piece or want to build a stylish, sustainable wardrobe for your little one, this is your chance to shop consciously without compromising on quality or design.
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