This year’s theme?
SUPER BIKE – a celebration of freedom, balance, and childhood adventure on two wheels.
Four Trend Squares will guide visitors through key seasonal themes: “My Room,” “On the Beach,” “Family Safari,” and “Piazza Pirouette,” curated by stylist Maria Giulia Pieroni and Pirouette’s Katie Kendrick.
Over 170 brands are on show – from global names like Dolce & Gabbana, AIGNER, and Monnalisa, to emerging labels like RaspberryPlum, Goldie + Ace, and The Bonnie Mob.
Expect everything from dreamy partywear to streetwise activewear, eco-conscious designs, and even chic cribs for the tiniest trendsetters.
Don’t miss “Mama’s Shopping List”, a colorful mini runway featuring curated looks, or Barbie’s special talk revealing the social-emotional benefits of doll play for all children, including those with autism.
Networking events like the Biking Club Garden Party, training sessions with Shop Survivor, and delicious kid-friendly treats at Taste for Kids round out the experience.
Plus, the Monnalisa Social Diary project brings real kids into the spotlight as little brand ambassadors!
Backed by Italy’s Ministry of Foreign Affairs and powered by UniCredit, Pitti Bimbo 101 is more than a trade show – it’s a celebration of creativity, community, and the boundless world of childhood style.
Florence is calling. Pack your basket. It’s time to ride.
SHARE:
