Events and Special Participations at Pitti Bimbo 101

Experience the Pulse of Kidswear

Get ready for an unforgettable edition of Pitti Bimbo, where fashion meets fun, creativity meets community, and the future of kidswear takes center stage. This season’s event is bursting with moments designed to connect and ignite imagination!  

A vibrant lineup of unmissable happenings, networking moments, and creative showcases is set to animate this season’s edition of Pitti Bimbo.

Here’s what’s on:

Biking Club Networking Event – Wednesday, June 25 | Wisteria Garden

Florence, fashion, and friendly faces come together for a relaxed summer evening. Join the Pitti Bimbo community for refreshing drinks, light bites, and great conversation — the perfect way to close Day 1 of the fair with inspiration and connection.

Mama’s Shopping List: The Pirouette Fashion Show Wednesday, June 25 | 4:00 PM | Lounge & Events Area – Piazza Pirouette

Curated by Katie Kendrick of Pirouette, this playful mini runway mixes colorful SS26 outfits and whimsical shopping lists for boys and girls. Featuring standout pieces from Piazza Pirouette brands and beyond — it’s the most delightful fashion show of the season.

Pitti Bimbo x Monnalisa

The ongoing collaboration between Pitti Bimbo and Monnalisa takes center stage with a unique activation. Young ambassadors from across Europe will explore Florence, create digital diaries, and style themselves with the SS26 collection in a special installation at the Fortezza. A jury will reward the most creative looks!

Shop Survivor with Massimiliano Alvisi – Wednesday, June 25 | 12:00 PM | Lounge & Events Area

Back by popular demand, Massimiliano Alvisi delivers practical retail strategies to boost visibility, community, and sales. From visual merchandising to customer experience, this session is essential for every modern kidswear retailer.

Barbie: The Benefits of Doll Play – Wednesday, June 25 | Lounge & Events Area

Discover how doll play can foster empathy and social development in children. Barbie presents a groundbreaking study by Cardiff University, discussed with experts Annalisa Falcone and Deborah Auteri — debuting for the first time in Italy at Pitti Bimbo.

Stay curious, stay inspired — and don’t miss a moment at Pitti Bimbo!

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