Hot Wheels and Maje unite in a Spring/Summer 2025 capsule launch inspired by motorsport.
The collection features neutral color palettes with vibrant accents and Parisian flair – a partnership that goes beyond creative collaboration, marking Hot Wheels transformation into a global lifestyle brand.
This latest partnership with the renowned Parisian fashion house Maje reflects Mattel’s strategic expansion of Hot Wheels into the realms of fashion, lifestyle, and culture.
By contributing to the fashion and luxury sectors, the iconic miniature car brand not only pays tribute to its automotive legacy but also redefines its place in contemporary culture.
The capsule includes three standout pieces that form a complete, unique look:
A pleated mini skirt
A cropped top featuring a stylized Hot Wheels flame logo
A striped cardigan in black, white, and red
To complement the look, the collection also includes:
An oversized denim jacket adorned with car culture-inspired patches
A cropped grey hoodie embroidered with the Hot Wheels flame logo
Printed T-shirts and accessories like caps also feature in the lineup.
This collection aims to reflect the cultural shift in motorsports, highlighting the growing presence of women in the sport in recent years.
“We approached the Hot Wheels x Maje collection with the spirit of boldness and self-expression that defines both brands.
Our design vision was to bring the energy of the iconic Hot Wheels brand into modern silhouettes – creating fearless, forward-thinking pieces for the women who wear them.”
said Lizz Wasserman, Senior Vice President of Global Brand Creative at Mattel, Inc.
Through this partnership with Maje, a symbol of modern femininity and global sophistication, Mattel further cements Hot Wheels’ position in the luxury fashion and lifestyle space.
The Hot Wheels x Maje capsule follows a series of successful collaborations with brands like Gucci, Balmain, Hypebeast, Daniel Arsham, and Nike, which have helped establish Hot Wheels not just as the world’s best-selling toy, but as a rising force in fashion, design, and luxury.
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