If getting dressed in the morning often feels like a battle, you’re not alone.
This isn’t just fashion. It’s a mini revolution in how we dress our kids, blending comfort-first design, sustainability, and actual style in every stitch.
Navigating Sensory Processing Disorder (SPD) within her own family opened her eyes to how the smallest details: itchy seams, tight collars, scratchy labels can indeed feel overwhelming for kids.
Instead of just tweaking traditional designs, she built something entirely new.
Anaïs explains.
And she’s right. Because the numbers speak volumes:
Morning Marvels was created with these children in mind, and with every piece, the message is clear: comfort is a right, not a luxury.
These are the softest, most thoughtful basics you’ll want your kids to live in, and they probably will.
Each piece is made in Portugal using TENCEL™ Modal, a super-soft, breathable, plant-based fibre derived from beechwood.
Highlights include:
Oh, and did we mention the Reversible Dress? Two moods in one, just flip and go. Genius.
The pyjamas double as all-day loungewear. The vests are like tiny hugs in fabric form.
And the whole collection is designed to actually work for real families and real mornings – the ones with last-minute cereal spills, mismatched socks, and “where is your shoe?” chaos.
Before Morning Marvels, she co-founded Gallinée, the cult microbiome skincare label now part of Shiseido, and backed Mirror Water, the self-care brand from Estée Lalonde.
But this time, the inspiration hit closer to home, her own two kids, their sensory sensitivities, and the emotional weight of “just getting dressed.”
Now, she’s bringing that same entrepreneurial heart to fashion.
Anaïs lives in West London with her husband, two children, and a small zoo of pets.
When she’s not changing the face of kidswear, she’s walking the dog with a podcast in her ears, probably dreaming up her next gentle innovation.
SHARE:
