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PLAYTIME PARIS 35 Report: The Trade Show That Keeps Reinventing the Game

From rain-soaked Paris streets to a buzzing exhibition floor, Playtime’s 35th edition proved once again why it’s the global playground for the children's fashion and lifestyle industry!

With nearly 260 brands from 37 countries and almost 4,000 professional visitors representing 72 nations, Playtime Paris didn’t just bring the industry together: it set the tone for SS26.

More Than a Trade Show: It’s a Full Experience

Playtime 35 was built like a living, breathing ecosystem.

Not just a place to place orders, but a destination to meet, learn, get inspired, and build connections that last longer than a sales season.

This summer’s edition had it all:

  • A curated balance of heritage brands and exciting newcomers

  • An immersive trend program led by Future Snoops

  • Expert insights on PR, influencers, and forecasting

  • Hands-on workshops for kids (and kidults alike!)

  • And yes… a legendary cocktail party to wrap it all up

It wasn’t just about what was on the rails – it was about what was in the air: creativity, collaboration, and curiosity.

A Fresh Take

With 70% fashion & accessories, 15% footwear, and 15% lifestyle, wellness, and parenting brands, the SS26 offer was both eclectic and cohesive: ready for the modern parent, the trend-savvy buyer, and the ever-curious child.

And the balance of returning labels (64%) and first-timers (36%) added layers of trust and freshness to the floor.

Think Veja, Bobo Choses, Liewood, Mini Rodini, Tinycottons, Konges Sløjd, Molo, Nobodinoz, and newcomers like Luè Kids, Atelier Botao, Fille Garçon, and Lemon Hair Lovers.

Shoes Were the Scene-Stealer

Playtime Paris 35 proved once again why it reigns as the #1 show for kids’ shoes.

With 34+ shoe brands, the variety and innovation on display were unmatched – from heritage craftsmanship to next-gen sustainable soles.

First-Timers in the Spotlight

36% of the brands were at Playtime for the very first time, and the show made sure they got their moment.

Dedicated spaces like “New Now”, “Singular”, and the Lifestyle Trend Space ensured visibility with retailers, press, and buyers looking for fresh, high-potential talent.

Some standouts?

Luè Kids (who also bagged the Design Hunger Prize), Zoe’s Bomul, Charlotte Janvier, TWIMC, Club Trésor, and Toitoi.

“It was an unforgettable experience. The visibility from winning a prize, being featured in the trend space and in the aisles, it made a huge difference.”

– Luè Kids

Nearly 4,000 Visitors, 72 Countries, Infinite Possibilities

With a 16% increase in first-time buyers, Playtime 35 welcomed everyone from independent boutiques to luxury department stores.

Buyers from Europe, the Middle East, Asia, and North America filled the aisles – proof that the kids’ market is global, and Playtime is its pulse point.

Expectations were high, and Playtime delivered.

A New Kind of Connection

Between the creative installations, strategic networking, and playful pop-ups, Playtime 35 was a show that spoke to the head and the heart.

It wasn’t just business: it was belonging.

It was a reminder that the children’s market is as much about emotion and meaning as it is about margin and volume.

From curated visual trend stories to The Playground’s hands-on workshops and a killer DJ set, this was one of the most dynamic, creative editions yet.

Playtime Paris 35 didn’t just host the industry. It moved it forward.

So if you’re a brand looking to launch globally, a buyer craving inspiration, or a journalist following the future of kidswear, Playtime isn’t optional. It’s essential.

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