Launching this August, JoJo Reloved makes circular fashion as easy as it is rewarding.
Whether you’ve got a pile of outgrown dungarees or dresses that still have years of wear left in them, JoJo now gives parents a simple, hassle-free way to trade them in and get credit to shop the next size up.
Forget listing, haggling, or waiting for someone to buy your item.
With JoJo Reloved:
Use the online trade-in tool for an instant credit estimate.
Or grab a clear-out bag from your local JoJo store.
Send in JoJo clothes (plus items from thelittleloop partner brands).
Earn credit, no waiting, no stress.
Spend your voucher on the JoJo site or with other partners.
It’s fashion recycling, modernized.
This launch aligns with another major JoJo moment: the debut of JoJo Junior, the brand’s new older kidswear line (up to 9 years), dropping the same day.
Now parents can clean out what no longer fits and upgrade their child’s wardrobe in one seamless (and sustainable) loop.
“We’re delighted to launch JoJo Reloved… and ensure quality JoJo clothes are re-worn and reloved by even more kids. Our customers have always passed on our pieces, we’re just making it official.”
said Mark Wright, CEO of JoJo Maman Bébé.
JoJo has long championed reuse and community-minded parenting.
Over the last decade, their donation drives have saved 30+ tonnes of kids’ clothing from going to waste.
But now, with Jojo Reloved, they’re going all in – offering year-round circularity, backed by their B Corp values.
Thelittleloop brings the know-how and tech to power this platform.
With their slick, user-friendly system and a roster of trusted sustainable brands, they’re making the resale experience better for everyone.
“JoJo’s pieces are beautifully made and designed to last. We’re proud to help extend their lifecycle and make pre-loved the default, not the exception.”
said Charlotte Morley, CEO of thelittleloop.
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